ÇELİK, Z. 2021. A FIELD STUDY FOR THE RELATIONSHIP BETWEEN STRATEGIC BRAND CONCEPTS AND BRAND ARCHITECTURE STRATEGIES FROM THE POINT OF CONSUMER'S PERSPECTIVE. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.0, no.60 , 775-798.

ÇELİK, Z., (2021). A FIELD STUDY FOR THE RELATIONSHIP BETWEEN STRATEGIC BRAND CONCEPTS AND BRAND ARCHITECTURE STRATEGIES FROM THE POINT OF CONSUMER'S PERSPECTIVE. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.0, no.60, 775-798.

ÇELİK, Zübeyir. "A FIELD STUDY FOR THE RELATIONSHIP BETWEEN STRATEGIC BRAND CONCEPTS AND BRAND ARCHITECTURE STRATEGIES FROM THE POINT OF CONSUMER'S PERSPECTIVE," Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.0, no.60, 775-798, 2021

ÇELİK, Zübeyir. "A FIELD STUDY FOR THE RELATIONSHIP BETWEEN STRATEGIC BRAND CONCEPTS AND BRAND ARCHITECTURE STRATEGIES FROM THE POINT OF CONSUMER'S PERSPECTIVE." Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.0, no.60, pp.775-798, 2021

ÇELİK, Z. (2021) . "A FIELD STUDY FOR THE RELATIONSHIP BETWEEN STRATEGIC BRAND CONCEPTS AND BRAND ARCHITECTURE STRATEGIES FROM THE POINT OF CONSUMER'S PERSPECTIVE." Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , vol.0, no.60, pp.775-798.

@article{article, author={Zübeyir Çelik}, title={A FIELD STUDY FOR THE RELATIONSHIP BETWEEN STRATEGIC BRAND CONCEPTS AND BRAND ARCHITECTURE STRATEGIES FROM THE POINT OF CONSUMER'S PERSPECTIVE}, journal={Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi}, year=2021, pages={775-798} }