In addition to the roles and activities of
mass media, the subject of controlling these tools has been constantly
discussed since they first appeared. In this context, normative media theories
focusing on the political system - communication system relations framework and
questioning the position of the state in the field of communication focused on
how the means of communication are shaped according to the characteristics of
the political system. The communication system in a society; It directly affects
how the message production and distribution processes work, how the media
relates to the state, what form and degree of state intervention should be in
the field, what roles are expected from the media, and what ownership structure
the media will be organized.
The problem of how media content is delivered in communication studies
has been one of the most important issues. In this sense, media contents; they
are handled as texts in which either 'the truth is conveyed as it is' or 'the
dominant ideology is reproduced or constructed'. In the early period, the mass,
mass culture and the media, which was accepted as one of the main responsible
for the spread of this culture and dealt with within this framework, were
positioned at different points with the effect of the diversity in
communication studies in the later periods. This has led to the emergence of
two polar understandings in communication studies: Sovereign – Mainstream
Approaches and Critical Approaches.
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