Tez Türü: Yüksek Lisans
Tezin Yürütüldüğü Kurum: Bingöl Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme, Türkiye
Tez Danışmanı: Beşir Koç
Tezin Onay Tarihi: 2017
Tezin Dili: Türkçe
Desteklendiği Program: Diğer
Özet:
In this study, the effects of subliminal messages on food consumption were investigated. These messages, which are called subliminal messages or subconscious messages, are used to direct individuals to specific objects outside of their will. Findings obtained as a result of the investigations have shown that these messages serve more than their intended purposes. For example, momentary messages that inseminate people to consume cola and popcorn together being put into a film by