Thesis Type: Postgraduate
Institution Of The Thesis: Bingol University, Instıtute Of Socıal Scıences, İşletme, Turkey
Thesis Supervisor: Beşir Koç
Approval Date: 2017
Thesis Language: Turkish
Supported Program: Other
Abstract:
In this study, the effects of subliminal messages on food consumption were investigated. These messages, which are called subliminal messages or subconscious messages, are used to direct individuals to specific objects outside of their will. Findings obtained as a result of the investigations have shown that these messages serve more than their intended purposes. For example, momentary messages that inseminate people to consume cola and popcorn together being put into a film by