Level of Strategic Planning Awareness of Managers and Problems Encountered in Strategy Development: The Case of Van Yüzüncü Yıl University

Abstract

In this study, it was aimed to reveal the problems faced by these managers during the strategy planning phase by measuring the strategic awareness levels of the unit managers who are in the decision-making position at Van Yüzüncü Yıl University. For this aim, 133 people who worked in various departments of the relevant institution in the positions of dean, deputy dean, department head, college director and assistants, institute director and assistants, heads of departments, and college secretary were given a questionnaire. The questionnaire used in the study consists of three parts. In the first part, there are seven statements of the participants, in the second part, there are 14 statements to measure the strategic planning awareness level of the participants, and in the last part, there are 33 statements about strategic management implementation problems. Obtained data were analyzed statistically. SPSS 20 package program was used in both coding and analysis of the data. Two measurement tools were used in our study. These are the "Strategic Planning Consciousness Level" and "Strategy Implementation Problems" scales. It has been determined that the strategic planning awareness levels of the managers differ. It has been determined that the managers who have received training on strategic planning have a higher level of strategic planning awareness than the managers who have not received training. While it was ascertained that managers' levels of strategic planning awareness differed according to age, there was no difference according to gender or educational status. It has been determined that the main problems encountered in strategic management are the absence of the "guide trainer" in the institution, the traditional management approach being more dominant, the workload being excessive and the lack of necessary value for talented people.

Keywords: Strategy, Strategic Consciousness, Strategic Management, Strategic Planning, Case Study