SIGMOD RECORD, vol.31, no.1, pp.11-17, 2002 (SCI-Expanded)
Article / Article
Science Citation Index Expanded (SCI-EXPANDED), Scopus
Van Yüzüncü Yıl University Affiliated:
Personalization generally refers to making a Web site more responsive to the unique and individual needs of each user. We argue that for personalization to work effectively, detailed and interoperable user profiles should be globally available for authorized sites, and these profiles should dynamically reflect the changes in user interests.