Like every country and region, the province of Van has its own unique culinary culture. Van breakfast is an important part of the culinary culture of the province of Van. Van breakfast includes many natural and local delicacies from herby cheese to cacık, kavut to murtuğa. The importance of Van breakfast as a brand value has been confirmed both nationally and internationally. The sustainability of Van breakfast, which is an important value for both Van province and Van culinary culture, is also an issue that needs to be emphasized. Undoubtedly, the importance of generations cannot be ignored in the sustainability of Van breakfast. For this reason, it is thought that it is important to determine what the Van breakfast envisions in the minds of the Y and Z generations, and to determine their awareness of the Van breakfast. From this point of view, in the present study, it is aimed to determine the views of the Y and Z generation residing in Van, about Van breakfast, which is an important element of local cuisine cultures, through metaphors. For this purpose, data were collected through an online questionnaire containing the phrase "Van breakfast is like .... Because ....". Each of the participants was asked to answer the statement with only one metaphor and thus to convey their perceptions about the Van breakfast. The data of the study, which was carried out in the phenomenology design, which is one of the qualitative research methods, were analyzed by content analysis. On the other hand, statistical package program was used for descriptive statistics. As a result of the content analysis, valid metaphors were identified and presented under appropriate categories. Descriptive statistics obtained through the statistical package program are also included in the findings section in line with the purpose of the study. Key Words: Metaphor, Van, Van Breakfast, Generation Y, Generation Z.