JOURNAL OF SUSTAINABLE TOURISM, cilt.0, sa.0, ss.1-26, 2025 (SSCI)
Group dining at social or business occasions frequently encounters the
“last piece of food” dilemma, where a single item remains uneaten when
food is served to event guests on a shared plate. Despite its contribution
to food waste generation in event catering, the socio-cultural and psychological
drivers of this phenomenon remain unexplored. Using a mixed
methods research design, this study examines the underlying factors of
the “last piece of food” dilemma. The study identifies event guests’ sense
of anticipated shame and desire to avoid conflict as primary drivers. The
study highlights individual concern about food waste as a potential
countermeasure to the “last piece of food” phenomenon. The study calls
for management interventions to strengthen this concern among event
guests by communicating that consuming all food on a shared plate
will not be negatively judged.