The Relationships Between Corporate Social Responsibility, Customer Intimacy and Customer Citizenship Behavior in the Restaurant Industry

Can Ü., Okat Ç., Uçkan Çakır M.

INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.12, sa.2, ss.643-673, 2022 (ESCI)

Özet

Corporate social responsibility (CSR) has recently become a popular field of study in terms of customer-centric outcomes for contemporary researchers. The development of CSR activities is a strategic factor for improving customer intimacy (CI) and customer citizenship behavior (CCB) in the restaurant industry. The structure that will be formed because of the reflection of CSR activities on customer behaviors is valuable for both the restaurant and the customers. With thisperspective, the relationships between the CSR, CI, and CCB in İzmir province.

CI.

Keywords: Corporate Social Responsibility, Customer Intimacy, Customer Citizenship Behavior, Restaurant Customers.