Van Yüzüncü Yıl University Research Information System

Why Do Big Brands Go Wrong? Strategic Lessons from Classic Failures in Marketing History

6 th International Conference on Contemporary Academic Research, Konya, Turkey, 16 - 17 December 2025, vol.1, pp.689-694, (Full Text)

Publication Type: Conference Paper / Full Text
Volume: 1
City: Konya
Country: Turkey
Page Numbers: pp.689-694
Van Yüzüncü Yıl University Affiliated: Yes