THE EFFECT OF WEBSITE APPEAL ON BEHAVIORAL INTENTION IN ONLINE SHOPPING AND THE MEDIATING ROLE OF EMOTIONAL APPEAL

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Dülek B.

KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ , vol.13, no.25, pp.74-88, 2022 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 13 Issue: 25
• Publication Date: 2022
• Journal Name: KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.74-88
• Van Yüzüncü Yıl University Affiliated: Yes