THE EFFECT OF WEBSITE APPEAL ON BEHAVIORAL INTENTION IN ONLINE SHOPPING AND THE MEDIATING ROLE OF EMOTIONAL APPEAL


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Dülek B.

KAFKAS ÜNİVERSİTESİ İKTİSADİ ve İDARİ BİLİMLER FAKÜLTESİ DERGİSİ , vol.13, no.25, pp.74-88, 2022 (Peer-Reviewed Journal)