Akademik Veri Yönetim Sistemi
INTERNATIONAL WEST ASIA CONGRESS OF TOURISM RESEARCH (IWACT-2020) , Çanakkale, Türkiye, 15 - 17 Ekim 2020, cilt.1, sa.32427, ss.18-19
Cultural Tourism has the relationship that involves in the context, production, and consumption of the cultural assets. Cultural tourism is, therefore, a
global and local phenomenon for host-guests, as well as work-play. In the context of postmodernity, the local traditional culture presents the region without
losing its identity. Cultural tourism reproduces the place and simply introduce
them at their destination on the map. Yet, the tourism products should be presented in accordance with the history, beliefs and authenticity of an area and
its original inhabitants. Therefore, the set of cultural resources in the selected
case study area are include tangible and intangible products or material or
non-material products which plays an important role in contribution to local
and international tourism sector. Not least because, it represents the heritage
of the region (Smith and Robinson, 2006). The research aim of this study is to
reconceptualize the cultural tourism within the authenticity context, focusing
on the case study area of Bali which is very attractive touristic place for both
cultural and natural tourism of the world and has a strong sustainable tourism
policy and planning. Therefore, this study areas will be sought by the following research questions: a) What are the motivations of tourist visiting
the local area? b) Does the area keep its authenticity against the commercialism? c)Do the touristic products meet the tourists’ expectations? d)
How do the visitors experience the authenticity in the region? In order to
answer the research questions above, a mix of quantitative and qualitative
data will be used. The qualitative data has been obtained from face-to-face informal interviews with the local people and the answers of the open-ended
questions which are sub-part of the questionnaire. The large part of the data
has been gathered from the international tourists visiting the area pre-Covid
term (2019 summer). The visitors have been represented by 360 survey of
those volunteer participants whose country origin mainly from developed
countries (European, American, the UK). The early findings showed that the
cultural assets of the region still have big opportunity for ensure the tourist
to visiting. The authenticity has been sought by cultural tourists who try to
gaze the things on the street, as the graffiti-based cultural tourism attractions
of cities has been kept safe and pristine. This is particularly supported by the
fact of high satisfaction and expectation met of those who are experiencing the
region in a comprehensive manner. In this context of cultural tourism, there
are such trends as a growing supply of cultural attractions (the symbolic economy), a growing desire for cultural experience (e.g. the cultural omnivore)
and a growing culturalization of everyday life (adaptation to daily life of local
people) as a new tourist area.