An Empirical Study on Consumers' Intentions to Use and WOM Communication Intentions for Product Deliveries by Drone


Çelik Z., Aydın İ., Yiğenoğlu K., Cesur A.

INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING, no.0, 2025 (Scopus)

Abstract

This study aims to explain consumer attitudes and intentions towards product delivery by drone. In the study, a model successfully tested in order to understand consumers’ attitudes towards drone delivery, usage intention and word of mouth communication. Perceived trust, functionality, hedonism, perceived risk and perceived innovativeness variables were also used in the model. In the study, the effects of some variables on each other were studied for the first time. An online survey was used to gather information from 385 Türkiye residents. While collecting data, list-based survey and sampling method were used. The results show that hedonism has a positive effect on attitude. Additionally, it has been seen that functionality has a positive effect on attitude and perceived trust. It has been understood that perceived trust also has a positive effect on attitude. Attitude has also been found to have a positive effect on the intention to use and WOM.