EFFECT OF SOCIAL MEDIA MARKETING ON E-WOM, BRAND LOYALTY, AND PURCHASE INTENT

Dülek B., Aydın İ.

BUSBED. BINGÖL UNIVERSITY JOURNAL OF SOCIAL SCIENCES INSTITUTE, vol.10, no.20, pp.271-288, 2020 (TRDizin)

• Publication Type: Article / Article
• Volume: 10 Issue: 20
• Publication Date: 2020
• Journal Name: BUSBED. BINGÖL UNIVERSITY JOURNAL OF SOCIAL SCIENCES INSTITUTE
• Journal Indexes: MLA - Modern Language Association Database, TR DİZİN (ULAKBİM)
• Page Numbers: pp.271-288
• Open Archive Collection: AVESIS Open Access Collection
• Van Yüzüncü Yıl University Affiliated: Yes