THE ROLE OF ARTİFİCİAL INTELLİGENCE–ENABLED PERSONALİZATİON İN DİGİTAL MARKETİNG ON SHOPPİNG WELLBEİNG AND SHOPPİNG ILL-BEİNG: A CONCEPTUAL APPROACH İN THE CONTEXT OF EMERGİNG ECONOMİES

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5. INTERNATIONAL GAZİANTEP SCIENTIFIC RESEARCH CONGRESS, Gaziantep, Turkey, 27 - 28 December 2025, vol.2, pp.209-210, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• Volume: 2
• City: Gaziantep
• Country: Turkey
• Page Numbers: pp.209-210
• Van Yüzüncü Yıl University Affiliated: Yes