"KEY PRODUCT" A FUZZY LOGIC-BASED NEW APPROACH FOR DETERMINING CONSUMER PREFERENCES


Cavdar E.

INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES, cilt.6, ss.60-85, 2016 (ESCI İndekslerine Giren Dergi) identifier

  • Cilt numarası: 6
  • Basım Tarihi: 2016
  • Dergi Adı: INTERNATIONAL JOURNAL OF CONTEMPORARY ECONOMICS AND ADMINISTRATIVE SCIENCES
  • Sayfa Sayıları: ss.60-85

Özet

Due to the intense competition that prevails in today's markets, it is necessary to constantly monitor target audiences in order to harmonize goods and services with consumer expectations. Many studies have been conducted to date on customer's selection criteria for goods and services, and their levels of perception and expectation. In this study, a fuzzy logic-based new quantitative analysis method was used to assess the extent to which current smart phones can satisfy consumer expectations, and to also determine the most suitable combination of product features based on general consumer preferences.