Akademik Veri Yönetim Sistemi
Van Yüzüncü Yıl University The Journal of Social Sciences Institute, sa.66, ss.86-95, 2024 (Hakemli Dergi)
achieving the desired results in terms of human relations. The aim of this study is to investigate the moderating role of perceived quality in the effect of trust in sales consultants on word of mouth communication (WOMC). The study population consists of those who purchase the Thermomix TM6 product living in Türkiye. The sample of the study consists of 233 people. The sample was reached through a survey form shared in WhatsApp groups formed by those who purchased Thermomix TM6. The convenience sampling method was used to reach the sample. Structural equation modeling and Process Macro were used to test the hypotheses. It was concluded that perceived quality does not have a moderating role in the effect of trust in sales consultants on WOMC. In addition, it was found that trust in sales consultants does not have a direct effect on WOMC. It was seen that trust in sales consultants has a direct positive effect on perceived quality and perceived quality has a direct positive effect on WOMC.