Akademik Veri Yönetim Sistemi
5th International Conference on Innovative Academic Studies, Konya, Türkiye, 10 - 11 Ekim 2024, ss.79-84
The
aim of this study is to examine the effect of perceived service quality on
repurchase intention and the effect of gender on this effect. In other words,
to examine whether perceived service quality has a stronger effect on
repurchase intention for female customers than for male customers. For this
aim, data were collected from 88 bank customers using an online survey. The
data obtained were analysed using the SPSS package. The results of the
statistical analysis show that perceived service quality has a significant
positive effect on repurchase intention. In addition, according to the results,
the positive and significant total effect of perceived service quality on
repurchase intention is stronger for female customers than for male customers.
The results are discussed.