THE EFFECT OF WORD OF MOUTH MARKETING ON CONSUMER PURCHASING BEHAVIORS: AN APPLICATION IN VAN


Dülek B., Çiçeksay N.

Turkish Business Journal, vol.1, no.1, pp.51-77, 2020 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 1 Issue: 1
  • Publication Date: 2020
  • Journal Name: Turkish Business Journal
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.51-77
  • Van Yüzüncü Yıl University Affiliated: Yes