THE EFFECTS OF GREEN ADS ON CUSTOMERS’ PURCHASE DECISION: THE MODERATING ROLE OF GENERATIONS


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Ata S., Yaşar M. E. , Dülek B.

INTERNATIONAL JOURNAL OF SOCIAL, HUMANITIES AND ADMINISTRATIVE SCIENCES, vol.7, no.45, pp.2054-2062, 2021 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 7 Issue: 45
  • Publication Date: 2021
  • Doi Number: 10.31589/joshas.776
  • Title of Journal : INTERNATIONAL JOURNAL OF SOCIAL, HUMANITIES AND ADMINISTRATIVE SCIENCES
  • Page Numbers: pp.2054-2062