Measuring Brand Loyalty in Cola Market A Three DimensionalApproach


Ehsan U., Warraich K. M. , Şehribanoğlu S.

Abasyn Journal of Social Sciences, vol.9, no.1, pp.153-165, 2016 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 9 Issue: 1
  • Publication Date: 2016
  • Journal Name: Abasyn Journal of Social Sciences
  • Page Numbers: pp.153-165
  • Van Yüzüncü Yıl University Affiliated: Yes