hizmet pazarlaması
in: pazarlama İlkeleri, Canan Ay Tulin Ural , Editor, Hayat, İstanbul, pp.121-136, 2011
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2011
- Publisher: Hayat
- City: İstanbul
- Page Numbers: pp.121-136
- Editors: Canan Ay Tulin Ural , Editor
- Van Yüzüncü Yıl University Affiliated: Yes