The Mediating Role of Brand Hate in the Effect of Perceived Brand Moral Violation on Boycott Intention

SAYDAN R., ÇELİK Z., AÇAN B.

6th International Conference on Contemporary Academic Research, Konya, Turkey, 25 - 26 November 2025, pp.688-693, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Konya
  • Country: Turkey
  • Page Numbers: pp.688-693
  • Van Yüzüncü Yıl University Affiliated: Yes