USING MARKETING MIX FOR THE COMPETITIVE MARKETING STRATEGY | AVESİS

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USING MARKETING MIX FOR THE COMPETITIVE MARKETING STRATEGY

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4. INTERNATIONAL STRATGIC MANAGEMENT CONFERENCE, İstanbul, Turkey, 21 - 24 July 2008, pp.393-401

Publication Type: Conference Paper / Full Text
City: İstanbul
Country: Turkey
Page Numbers: pp.393-401
Van Yüzüncü Yıl University Affiliated: Yes