Akademik Veri Yönetim Sistemi
2. International Congress of Finance, Economy and Sustainable Policies, Bursa, Türkiye, 23 - 27 Nisan 2024, ss.60-61
The world is going through a period of serious disruptions due to the influence of
globalization. Digital transformation, which is described as a technological revolution, brings
with it some uncertainties for all countries. Countries take all these uncertainties into
consideration when determining their economic policies. Digital Economy is one of the
important variables that need to be evaluated in order to keep up with digitalization in general.
Digital economy, also known as internet economy, new economy, WEB economy, is defined
as doing business through WEB-based markets using the internet and computer technologies.
Along with the increase in internet use, the widespread use of smart mobile devices and the
parallel increase in the use of social media have added a new value to the digital economy
globally. Technological tools, whose use has become widespread, have also led to changes in
production methods and consumption patterns. Countries that successfully use artificial
intelligence, autonomous vehicles, data analytics, internet of things and cloud technologies
have improved their competitiveness by increasing their market shares.
BETAM created the Türkiye Digital Society Index (TDTE) covering the period 2004-2021
using data from 138 countries. TUBİSAD, on the other hand, created the Turkey Digital
Transformation Index for the years 2019-2022 with four sub-components and sixteen sub-
dimensions to evaluate Turkey's digital transformation process. In Turkey's digitalization
process, e-commerce indicators that increase year by year, as well as the Turkey Digital
Society Index and Digital Transformation Index, are also important. E-commerce development
has a significant share in GDP, and the sale of products and services online is developing in
parallel with the development of digital technologies.
In this study, using qualitative data analysis, the adaptation process to the digital economy will
be discussed with Turkey Digital Society Index and Turkey Digital Transformation Index data,
and the situation of purchasing goods and services from the internet between the specified
years will be evaluated.