Testing a Structural Model on Consumers' Fear of COVID-19, Death Anxiety, Mental Well-Being and Online Shopping Attitudes with a Process Macro

Çelik Z.

INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING, cilt.15, sa.1, ss.1-19, 2024 (Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 15 Sayı: 1
  • Basım Tarihi: 2024
  • Doi Numarası: 10.1504/ijemr.2024.135526
  • Dergi Adı: INTERNATIONAL JOURNAL OF ELECTRONIC MARKETING AND RETAILING
  • Derginin Tarandığı İndeksler: Scopus, Aerospace Database, Business Source Elite, Business Source Premier, Communication Abstracts, INSPEC, Metadex, Civil Engineering Abstracts
  • Sayfa Sayıları: ss.1-19
  • Van Yüzüncü Yıl Üniversitesi Adresli: Evet

Özet

In this current study, a structural model developed in terms of fear of COVID -19, death anxiety, mental well-being, and online shopping attitude is tested. After obtaining data from 276 people, the structural model was tested using the Process macro. According to the study result, fear of COVID-19 has a direct positive and significant effect on death anxiety and online shopping attitude. Fear of COVID-19 has an indirect effect on online shopping attitude through the mediating role of death anxiety. However, mental well-being has a negative and significant moderating role in the effect of fear of COVID-19 on online shopping attitude. Moreover, according to the results of the study, death anxiety and mental well-being have a direct positive and significant effect on online shopping attitudes. According to these results, it is possible to argue that the model has structural validity. Theoretical and practical implications and directions for future research are provided.