Real Inflation in The Context of Shrinkflation and Skimpflation


Yergin H., Günsan N., Yiğenoğlu K.

Journal of Academic Opinion, cilt.4, sa.1, ss.1-6, 2024 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 4 Sayı: 1
  • Basım Tarihi: 2024
  • Dergi Adı: Journal of Academic Opinion
  • Sayfa Sayıları: ss.1-6
  • Van Yüzüncü Yıl Üniversitesi Adresli: Evet

Özet

One of the most important issues of macroeconomics, which deals with the structure, performance, and behaviour  of  the economy,  is  inflation, the  continuous  increase  in the general level  of  prices. Inflation can be expressed in numbers, but inflation is more than just numbers, both economically and socially. For this reason, inflation is one of the most important issues in the economic literature since   it   affects   many   parameters   such   as   economic   sustainability,   income   distribu-tion, competitiveness, and purchasing power. In countries with high inflation, producers who are worried about  the  increase  in  costsmake  changes  in  the  quality  and  quantity  of  products  with  high substitutes. This decrease in quality and quantity is not clearly reflected in inflation calculations. As the inflation rate increases, such practices increase. As a result, the fact that the consumer pays the same  amount  for  a  product  that  is  less  in  quantity  and  of  lower  quality  repre-sents  the  part  of inflation that is not considered. Therefore, there is a difference between the inflation rate and the inflation rate experienced by the society. While not adding the difference defines inflation, adding or subtracting this difference in quality and quantity defines real inflation. In this study, the concept of real inflation because of the concept of shrinkflation and skimpflation is analysed inthe theoretical framework.