RELATIONSHIP BETWEEN COUNTRY IMAGE AND BRAND EQUITY AN EMPIRICAL EVIDENCE IN ENGLAND MARKET


Saydan R.

INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE, vol.4, no.3, pp.78-88, 2013 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 4 Issue: 3
  • Publication Date: 2013
  • Title of Journal : INTERNATIONAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE
  • Page Numbers: pp.78-88