Testing tri-dimensional approach to measure brand loyalty; a study of a cola market from a developing country

Ehsan U., Warraich K. M., Şehribanoğlu S.

1st Asian Business Research Conference, Peshawar, Pakistan, 8 - 09 September 2012, vol.1, no.1, pp.97-107

  • Publication Type: Conference Paper / Full Text
  • Volume: 1
  • City: Peshawar
  • Country: Pakistan
  • Page Numbers: pp.97-107
  • Van Yüzüncü Yıl University Affiliated: Yes