PARTICIPATION IN AN OUTDOOR MUSIC FESTIVAL EFFECTS ON SOCIAL INTEGRATION

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Meriç S.

TOURISM CULTURE & COMMUNICATION, vol.23, no.4, pp.323-331, 2023 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 23 Issue: 4
  • Publication Date: 2023
  • Doi Number: 10.3727/109830422x16600594683535
  • Journal Name: TOURISM CULTURE & COMMUNICATION
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, CAB Abstracts, Hospitality & Tourism Complete, Hospitality & Tourism Index
  • Page Numbers: pp.323-331
  • Keywords: Outdoor music festival, Social integration, Festival attendance, Turkey
  • Van Yüzüncü Yıl University Affiliated: Yes

Abstract

The process of social integration enables individuals to adapt to societal norms. It is timely for tour-
ism scholars to evaluate the growing phenomenon of outdoor music festivals, which are associated
with participation in processes of social integration. The current study investigates the extent to
which participating in an outdoor music festival affected participant levels of social integration. In
line with the research purpose, a questionnaire was applied to the participants (N = 426) of the Mil-
lionFest’19 festival in Eskişehir, Turkey. The study results show that participation in the festival has a
medium- and high-level effect on dimensions of social integration. It is found that participating in an
outdoor music festival provides elements of bilateral relations, physical development, and emotional
development.