Akademik Veri Yönetim Sistemi
ISPEC 17th INTERNATIONAL CONFERENCE ON AGRICULTURE, ANIMAL SCIENCES and RURAL DEVELOPMENT , Kırşehir, Türkiye, 25 - 27 Nisan 2025, ss.227-229, (Özet Bildiri)
This study aims at determining the marketing preferences of dairy cattle producers of the raw milk in Van Province. The main material of the study is the original data collected from the Tuşba, Muradiye and Gevaş districts of Van by the questionnaire for the production period of 2019 from 178 dairy cattle producers. The sampling volume was determined using proportional sampling method. The Analytical Hierarchy Process (AHP) was used in determining the priorities for producers' milk marketing preferences. AHP model was developed by Saaty in 1977, which is generally used for solving decision-making problems. Descriptive statistics were also used for some variables. Descriptive statistics revealed that the average age, average dairy cattle experience period, average number of cows, and average share of dairy cattle in total income were 47.33 years, 25.92 years, 8.33 heads and 59.63%, respectively. The average annual milk production per farm was 8910 kg. The Analytical Hierarchy Process analyses showed that in terms of the raw milk marketing preferences of the producers, the quality production was the most preferred criterion by the majority of the producers (0.51) followed by the reasonable price (0.25) and high quantity production (0.23) criteria. On the other hand, as regards of all criteria, it was determined that national firms were preferred the most (0.36), followed by local dairy firms (0.28), union or cooperative firms (0.25) and street dairy sellers (0.11), respectively. Our impression during the survey was that the producers sold the milk mainly to national firms because they received the sale price in cash or in a very short term. Therefore, we suggest that the confidence to the local firms boosted among the producers so that the milk sales could be increased to local firms and thus contribute to the economic development of the region.