In the present paper, an electroanalytical methodology was developed for the determination of an important catechol-containing flavonoid derivative, quercetin using adsorptive stripping voltammetry at a cathodically pretreated boron-doped diamond electrode. In cyclic voltammetry, the compound showed a couple of oxidation/reduction peak at low positive potentials, and additional two oxidation peaks at more positive potentials. The sensitivity of the stripping voltammetric measurements was significantly improved when the cationic surfactant, cetyltrimethylammonium bromide (CTAB) was present in the electrolyte solution. Using square-wave stripping mode, a highly linear analytical curve was obtained for quercetin determination in 0.1 M acetate buffer solution (pH 4.7) containing 3 x 10(-4) M CTAB at + 0.37 V (vs. Ag/AgCl) (after 30 s accumulation at open-circuit condition) in the range of 0.5-200 ng mL(-1) (1.7 x 10(-9)-3.3 x 10(-7) M), with a detection limit of 0.132 ng mL(-1) (4.4 x 10(-10) M). As an example, the practical applicability of proposed method was successfully tested with the measurement of quercetin concentration in commercial apple juice samples.