Testing a Structural Model on Impulse Buying Tendency, Fear of COVID-19, Economic Anxiety, Household Income and Quality of Life


Çelik Z., Aysuna Türkyılmaz C., Uslu A.

INTERNATIONAL JOURNAL OF ELECTRONIC BUSINESS, vol.0, no.0, 2024 (Scopus)

  • Publication Type: Article / Article
  • Volume: 0 Issue: 0
  • Publication Date: 2024
  • Journal Name: INTERNATIONAL JOURNAL OF ELECTRONIC BUSINESS
  • Journal Indexes: Scopus, PASCAL, ABI/INFORM, Aerospace Database, Applied Science & Technology Source, Business Source Elite, Business Source Premier, Communication Abstracts, Compendex, Computer & Applied Sciences, INSPEC, Metadex, Civil Engineering Abstracts
  • Van Yüzüncü Yıl University Affiliated: Yes

Abstract

Based on impulse buying and fear theory, the study examines which factors affect consumers’ impulse buying tendencies. Data were collected from 546 participants through the survey. The research model was tested with process macro. The fear of COVID-19 decreases the quality of life while increasing the economic anxiety and impulse buying tendency. While economic anxiety and life quality factors separately have a negative mediating role in the effect of COVID-19 fear on impulse buying tendency, these two factors together have a positive mediating role. Because while economic anxiety reduces the impulse buying tendency, the quality of life increases the impulse buying tendency. Economic anxiety and its interaction with household income cut down life quality. However, the conditional effects of economic anxiety on quality of life at different levels of household income are not significant. The negative effect of household income on life quality is insignificant. The study provides implications.