A Trademark Value as a “Van Fish” – scientific and cultural problem as a “ Pearl Mullet.


Oto M. M.

11.ınternational animal science conference, Nevşehir, Türkiye, 20 - 22 Ekim 2019, ss.510

  • Basıldığı Şehir: Nevşehir
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.510

Özet

Nowadays, intensive studies in the matter of producing regional trademark are often being conducted either in countries or among cities and different regions of the countries. Product/Products identified in a particular region have become an important factor by taking a geographical sign on the advertising of the region. However, in order for these products to become at the agenda, to be accepted, and to appear at the geographical signs they should be based on scientific roots as well as social and cultural ones.

Van Fish, living in Van Lake, is an endemic species which has qualities to survive in the intense alkaline Van Lake. Images obtained the reproduction migration draws attention of both local and foreign tourists and the media as a visual feast. In the process of knowing and being spotlighted of Van fish as an endemic species , it is well known as “pearl mullet” rather than “Van fish”. Although the nomenclature of the fish has been generally accepted and approved by the number of people who are not from Van community, the nomenclature of pearl mullet does not have a scientific base. Van fish was identifed in the scientific literature as a species of cyprinus in the early 1800s and there have been no debates neither in Turkish nor in any other language so far.

In this study, the necessity to quit the insistence to call this species, endemic in Van lake and which is as a scientific fact obviously a species of cyprinus, a mullet in unethical way scientifically has been discussed with reasons; besides, it has been tried to state that at the academic level the most accurate approach will be to call it Van Fish in foreign literature and Van Balığı in Turkish literatüre.