© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.With the development of technologies, digital commerce is increasing in many sectors today. The concept of digital commerce has gained more importance in recent years due to the pandemic. Stock photography, which is a branch of digital commerce and passive income model, is a sector that has no development in Turkey and benefits from foreign-sourced services. This study aims to find a domestic solution to this issue and make a study that will facilitate the work of digital content producers. In order to carry out these studies, it is necessary to follow and implement the websites and the innovations that come with web 2.0. In addition, the software used forms the basis of every detail that serves its purpose. The fact that the software used in stock photography is flexible and has a structure that meets the needs increases the work’s applicability. In the globalizing world, giving importance to such issues has become as important as health and education. The state of development in countries’ economies is such an essential issue that it can direct these issues worldwide. Working on this issue will contribute significantly to developing countries and digital commerce in terms of stock photography. Especially in this study, evaluations will be made regarding the place and application areas of stock photography as digital commerce in Turkey.