Preschool education is crucial for children's development. One of the most important partners in this period are parents thus, their views about preschool education influence success of preschool education. Therefore, this study was conducted to investigate the views of parents about preschool education. The participants were 35 parents whose children were attending a private school. Basic qualitative research was used in this study and the data was collected via a semi-structured interview protocol designed by the researchers. For data analysis first, the data were coded and arranged logically. The four main themes were determined: (1) the importance of preschool education, (2) age of starting preschool education, (3) characteristics of preschool institutions and (4) expectations of parents from preschool institutions. (C) 2013 The Authors. Published by Elsevier Ltd. Open access under CC BY-NC-ND license.