Akademik Veri Yönetim Sistemi
International Journal of Contemporary Tourism Research, cilt.6, sa.1, ss.40-53, 2022 (Hakemli Dergi)
The relationship between the forces of globalization, localization, and gastronomy puts particular emphasis on food as the source of regional and national identity and the advantages of economic development. Countries are expected to properly brand themselves in the international arena to create an intention to travel to countries they have never seen before. Effective use of websites is an important phase of this branding process. Thinking about the color, design, appropriateness, and attractiveness of the official websites where tourism products are represented will create an opportunity to create an effective image and increase the number of tourists. This research, which was conducted to determine the brand image of gastronomy on websites and to determine the representation of brand awareness, discusses the marketing strategies for gastronomy tourism in two countries with similar tourism potential. In this context, the comparative content analysis is carried out on Turkey's and Malaysia's websites. As a result of the research, it has been determined that gastronomy elements are used intensively on the websites of Malaysia. It has been determined that information sharing
on gastronomy products on Turkish websites is incomplete and limited.