Institutional Information: Erciş Işletme Fakültesi, Işletme Bölümü, Üretim Yönetimi Ve Pazarlama Anabilim Dalı
Research Areas: Social Sciences and Humanities, Management, Marketing
Zübeyir Çelik is an Assistant Professor of Business Administration at Erciş Faculty of Business Administration, Van Yüzüncü Yıl University. He holds a PhD in Marketing from Marmara University. His research interests include digital marketing, phygital marketing, marketing thought and theory, and consumer behavior.
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