Publications & Works

Articles Published in Other Journals

Happiness-Behavior Model: The Effect of Consumers' Mental Well-Being on Online Actual Purchasing Behavior

Beykoz Akademi Dergisi, vol.8, no.1, pp.252-264, 2020 (International Refereed University Journal) Creative Commons License

Theoretical Framework of Marketing As an Organizational Culture

Turkish Journal of Marketing, vol.5, no.1, pp.1-21, 2020 (Refereed Journals of Other Institutions) Creative Commons License

The Effect of Web Site Content on User Acceptance of E-Retail

Turkish Journal of Marketing, vol.3, no.2, pp.108-126, 2018 (Refereed Journals of Other Institutions) Creative Commons License

Kişisel Motivasyon Faktörlerinin Olumsuz Elektronik Ağızdan Ağıza İletişim Yapma Niyeti Üzerindeki Etkisi

İnsan ve Toplum Bilimleri Araştırmaları Dergisi (itobiad), vol.6, no.2, pp.1224-1246, 2017 (Refereed Journals of Other Institutions) Creative Commons License

Refereed Congress / Symposium Publications in Proceedings

The Effect of Vlog Contents on the Online Purchase Intention and A Research

ISPEC 6th International Conference on Social Sciences & Humanities, Siirt, Turkey, 16 - 18 May 2021, pp.1-18 Creative Commons License

Research of Consumers' Online Shopping Attitudes and Intentions, Based on Fear of Coronavirus (Covıd-19) and Death Anxiety

TOKYO SUMMIT-III 3rd international conference on innovative studies of contemporary sciences, Tokyo, Japan, 19 - 21 February 2021, pp.464-476 Creative Commons License

The Mediating Role of Death Anxiety on the Effect of Coronavirus (Covid-19) Fear on Attitude Towards Online Store and Physical Store Shopping

2nd International 5 Ocak Congress on Social Sciences and Humanities, Adana, Turkey, 4 - 05 January 2021, pp.372-381 Creative Commons License

An Applied Research to Determine the Factors Correlated with Consumers' Intention to Use Cryptocurrency

6th International GAP Social Sciences Congress, Şanlıurfa, Turkey, 4 - 06 December 2020, pp.239-252 Creative Commons License

An Applied Research for the Effect of Review Presentation Formats on Purchase Intention in Online Product Reviews

1st International Palandöken Scientific Research Congress, Erzurum, Turkey, 24 - 25 November 2020, pp.278-290 Creative Commons License

Books & Book Chapters

Turizm Sektöründe Sağlık Pazarlaması

in: Turizm Sektöründe Pazarlama Paradigmaları, Osman Özdemir, Editor, Gazi Kitabevi, Ankara, pp.5-19, 2021 Creative Commons License

Turizm Sektöründe Mobil Pazarlama

in: Turizm Pazarlamasında Dijital Dönüşüm, Osman Özdemir, Editor, Gazi Kitabevi, Ankara, pp.105-118, 2021 Creative Commons License

Fijital (Phygital) Pazarlama

in: Dijitalleşen Dünyada Pazarlama, Dr. Mehmet Sağlam, Editor, Nobel Yayınevi, Ankara, pp.297-317, 2021 Creative Commons License